Product strategy and growth systems
Clarifying the opportunity, shaping the product, and connecting release decisions to adoption and retention.
I think, build, and refine
I turn complex ideas into clear products, narratives, and experiences.
My work moves between product strategy, communication, research, and independent creation - always with an eye for usefulness, precision, and character.
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⌖ Ankara, TurkeyWork
Momend Games
Connected player feedback with product and live-ops decisions.
Meridian
macOS posture & wellness app.
UNDP Türkiye
Communications, content & campaigns.How I work
Positioning and go-to-market narrative
Turning product value into a clear story across brand, launch, and customer communication.
Research, insight and experience
Finding the signal in customer behaviour and translating it into practical product and content decisions.